The Data Behind iON Basket

Why Social Commerce + Automated Stores Drive Real Results

At iON, we believe in empowering merchants with tools that are not only easy to use but also grounded in results. This page shares the data-backed proof of why iON Basket works — and why our approach to e-commerce is the future of retail.

Social Media Drives Modern Purchase Decisions

Key Statistic:
78% of consumers say that social media posts from brands influence their buying decisions.
 — Sprout Social, State of Social Media Report, 2023
Insight:

Social media has become more than just a communication channel — it is now a primary platform for product discovery and purchasing decisions. Consumers are turning to Instagram, TikTok, Facebook, and other platforms to:

  • Explore new brands

  • Read product reviews

  • Watch unboxings or tutorials

  • Interact with ads or influencer content

  • Make instant purchases based on compelling posts

In fact, today's consumer journey often starts and ends on social media. When people see products embedded in real-life contexts (videos, influencer reels, customer photos), it builds trust and immediacy, leading to faster conversions.

How iON Basket Taps into This:

iON Basket was built to fully integrate with social platforms. Merchants using iON can:

  • Post products directly from their inventory system to social media with one click

  • Include automated checkout links embedded in every post

  • Convert casual followers into real customers — without leaving the app

By removing barriers between social content and transactions, we align with the way consumers already shop.

Automated Website Creation Saves Time & Boosts Speed to Market

Key Statistic:
Businesses that automate website creation reduce development time by over 50%, allowing them to enter the market faster and grow quicker.
— HubSpot Research, Marketing Automation & Web Ops Study, 2022
Insight:

Traditional e-commerce platforms require days or even weeks to launch. Between:

  • Choosing templates

  • Customizing layouts

  • Uploading product photos

  • Integrating payment gateways

  • Ensuring responsiveness and security

...many small businesses get overwhelmed or stuck. Worse, they lose time they could have spent selling.

But automation is changing the game. When businesses adopt automated storefront generation, they not only launch faster but also:

  • Minimize development costs

  • Reduce the need for technical expertise

  • Focus on marketing, product, and customer experience

How iON Basket Solves This:

With iON Basket, your online store is created automatically as you upload your products. No need for coding, design, or even setup wizards. Here's what happens:

  • Your webstore is instantly generated with a clean, modern layout

  • Products appear live as soon as they’re added

  • You can drag-and-drop images, change banners, and apply seasonal themes

  • The store is mobile-friendly, responsive, and optimized for conversion

Merchants go live in hours — not weeks — saving time, reducing costs, and generating sales faster.

The Convergence of Social Media and E-commerce is the Future

Supporting Global Trend:
The global social commerce market is projected to grow to USD 2.9 trillion by 2026.
 — Accenture, "Why Shopping’s Set for a Social Revolution", 2022
Insight:

This explosive growth is being driven by:

  • Mobile-first consumers

  • Creator economies

  • Real-time engagement and interaction

  • Frictionless buying experiences

How iON Basket Aligns with the Trend:

Merchants who adapt early to this shift gain a  competitive edge , while those relying on traditional web-only e-commerce models risk being left behind.

iON Basket brings local commerce into the digital, social-first era. We provide:

  • A ready-to-go storefront that updates automatically

  • Social media integrations that turn followers into customers

  • Centralized chat and CRM tools to manage relationships at scale

Ready to Start Selling Smarter?

With data on your side, the path forward is clear:
Social-first commerce + automation = faster growth, less effort.

Join hundreds of merchants using iON Basket to modernize their sales — faster, simpler, smarter.

Contact us today or sign up now to get started in minutes.